E-Commerce: Achieving Competitive Advantage

Introduction Without any doubts, in the 21st century, global process has significantly changed the way people conduct their business. Moreover, the overall map of economy has been transformed. Scientists claim that thanks to e-commerce, companies can find potential customers, deliver…

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Fast-Food Restaurants: Comparison and Contrast

The fast-food industry is growing fast, and the business trends therein are also advancing. The firms in this industry are facing criticism and continuous controversy as consumer trends, behavior, and preferences change. The industry is not free from political influence,…

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Final Report: Air Astana

Executive Summary Air Astana is the main airline of the Republic of Kazakhstan (Zaleden 1). The company provides a number of both domestic and international services in Kazakhstan from Almaty International Airport on 64 routes. In 2013, it was nominated…

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Financial Ratios

Progress and performance evaluation is a vital exercise to the survival of any business. One of the most common methods to evaluate performance is the use of financial ratios. The latter express the relationships between two variables under evaluation (Groppeli,…

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FMA: Investment Appraisal

a) Critically evaluate the techniques that can be used to aid in deciding the best options. Investment appraisal refers to the procedures employed by business firms in the assessment of capital projects before undertaking the investments (Watson & Head, 2013).…

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Going International: Wal-Mart Inc. Entry in China

The Wal-Mart Stores have been especially successful in the United States since they were founded in the 1960s (Walmart 2015). The company has managed to employ a lucrative business model with the retail chain business. It has greatly contributed to…

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Information Systems and Business Intelligence Tools

In the 2Ist century, the quality of information, data relevancy and the format of administration and management processes have evolved in the business world. Most business organizations have adopted information systems and business intelligence tools to consolidate, integrate, and manage…

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Investigating Ways Businesses Can Use Social Media as a Tool for Growth

About two decades ago, before the emergence of the social media platforms, companies had many difficulties in communicating messages to their customers and target groups. Companies predominantly relied on television, newspapers, pop-up advertisements, and magazines for advertisements in order to…

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Marketing Research: H&M

Introduction Ind (2009) indicates that H&M is a fashion retail organization located in Sweden, and is the firm selling clothes for all categories of population at a reasonable cost. The organization has invested in a number of countries and most…

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Merger, Acquisition and International Strategies

Mergers and acquisitions are organizational strategies that enable them to expand and improve the business and increase competitiveness in the market. The strategic plan of an organization is vital in determining whether it should implement its growth strategies through mergers,…

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Mergers

The globalization is working as a spur for many organizations to merge, as this might bring certain advantages, but challenges as well for both parties. Some of the mergers are more successful than others are, and a strong compatibility foundation…

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Prospects to Reach and Engage Buyers

The proliferation of technological devices together with the increased number of Internet users has made the application of social media platforms a core strategy in marketing. LinkedIn is one of such platforms that are being used to reach and engage…

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Public Relations

Background of Toyota Toyota came into existence in 1924. Over time, the company evolved to include several other areas of business practices. The auto-mobile section of Toyota has immensely grown to produce numerous models of Toyota vehicles. By now, Toyota…

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Tesco

Most organizations, despite their popular international brands, are not what they appear to be. Careful analyzes reveal that the actual operations of most organizational conflicts are connected with the good image the public have about them. Tesco is one of…

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