Free «Health Care Marketing Analysis» Essay Sample

The object of the marketing analysis is health care organization named Scientific Dental Clinic, Kerala, India.

Marketing-mix of the Company (4 Ps)

Product: the company provides dental implanting services. Unique selling proposition (USP) is highly recognized surgeon that is the only one doctor in the clinic. Medical practice is not varied, it is limited by dental implanting which gives the confidence in the quality of service: one doctor is an expert in one professional field, in contrast to the clinics where enormous range of medical services provided by one doctor is offered.

Price: the price is premium for India but middle for the majority of non-residential clients of theclinic (their main countries of origin are the U.S.A., Canada, New Zealand, and some European countries).

Place: the clinic is situated in Kerala, which is one of the most popular tourist destinations in India.

Promotion: the clinic is actively promoted in frames of “dental tourism”. Not only may you get professional service at lower price but also a wonderful trip to a picturesque place in India. Company runs corporate web site ( where testimonials of foreign and domestic (India residents) clients can be found.

The main target market is obviously wealthy residents of the U.S.A., Canada, and New Zealand aged from 40 to 65, computer and Internet literate, adventure seekers that are ready to ttake the risk but not ready to overpay for service that can cost lower.

There are several reasons that explain the vital necessity of target market understanding in the context of developing a successful marketing plan:

1) if the target market is undefined or defined incorrectly, the company may fail with selling its product/service because it may turn to be worthless on the marketplace;

Vip Services Offer

  Extended revision period - $2.00

The proper revision is one more step to make your paper perfect!

  Get order proofread by editor - $3.99

Your paper is going to be edited by our best and precise editors!

  Get VIP support - $9.99

As our VIP Client you will get the best support from our Top Specialists!

  Get order prepared by top 30 writers - $10.95

Our best writers are going to offer you the highest quality of paper written!

  SMS notification of the order status - $3.00

You will be provided with the instantaneous SMS notifications about your order!

  Get a full PDF plagiarism report - $5.99

To be sure we provide you the best quality paper we perform the additional plagiarism check!

Order our VIP package with 20% discount

2) if the target market is undefined or defined incorrectly, the company may receive less revenue than it could in case of successful segmentation;

3) there can be several possible target markets but without knowing and understanding them company is not able to extend its business and may operate within the only one.

Free features

  • Free bibliography page
  • Free delivery
  • Free revision
    (within 48h)
  • Free formatting
  • Free outline

We Guarantee

  • Quality research and writing
  • 24/7/365 Live support
  • MA, BA, and PhD degree writers
  • 100% Confidentiality
  • 100% Authenticity

Paper format

  • 12 point font size
  • Double or single spacing
  • 300 words/page
  • Text aligned left
  • One-inch margins

What Our Clients Say

See genuine ratings and feedback on our service left on the top review websites

Happy Father’s Day! get 17% OFF with discount code: FathersDay2021